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Simple heuristics in a social context

Descriptif de la séance

Lieu: Anthropos Café --> Comment accéder à la salle: cliquez ici

Date: mercredi 28 mai 2008

Heure: 17-18h30

! suivi d'un apéro dînatoire !

 

Intervenant principal: Ulrich Hoffrage, UniL

Répondant: Franciska Krings, UniL

Modérateur: Michel Chapuisat, UniL

 

Questions traitées

  • What are models of bounded rationality?
  • When and why do they work?
  • How is decision making in social settings different from decision making in non-social settings?

 

Abstract

How do humans make decisions? In this seminar, Ulrich Hoffrage will first discuss notions of rationality, such as optimization (under constraints) and bounded rationality. Second, he will present several heuristics that can be seen as models of bounded rationality. These heuristics will be evaluated both from a prescriptive and descriptive point of view: How rational is it to use these heuristics and do people actually use them? Third, he will outline how research on bounded rationality can be extended from non-social to social settings. Implications for the behavioural sciences, social sciences and economics will be discussed.

The debate with Franciska Krings will touch on important questions: Can social stereotypes and prejudices be seen as heuristics? What role do they play in social cognition? To what extent is it (a) rational, and (b) socially acceptable to have and to apply them?

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