The lecture focuses on two main topics:
- The external tools such as marketing & marketing communication planning tools companies use to market their own services to their clients;
- The internal tools to better understand our strengths, our values and to more clearly determine our professional vocation.
Your learning outcomes:
- Determine their values and strengths and, as a result, decide on a clear career direction;
- Write a personal marketing plan, defining objectives and using the 4 Ps;
- Apply key basics of graphic design to create an attractive CV that sells;
- Move forward and ahead professionally.