Keywords
Comparative & cross-cultural management
Consumer behaviour
Cross-national comparisons
Gestion des opérations internationales
Logistics of world trade
Management comparé
Marketing management
Services management
Studies and compared international surveys
Trust and exchange
Scientific distinctions and prizes
Prix Harvard-L'Expansion 1985
Recipient : Jean-Claude Usunier
Prix de l'Académie des Sciences Commerciales 1993
Recipient : Jean-Claude Usunier
Prix de l'Académie des Sciences Commerciales 2004
Pour leur ouvrage
Marketing International: Développement des Marchés et Management Multiculturel, publié à Paris aux
Editions Vuibert
Recipient : Jean-Claude Usunier (UNIL/HEC/DEMA/IUMI) et Nathalie Prime (ESCP-EAP, Paris Graduate School of Management)
