Postdoctoral Researchers

I use concepts and theories of social psychology to promote health (e.g., eating) and proenvironmental (e.g., consumption) behaviors. I investigate how social and consumer environments affect judgment formation, information processing, identity processes, and self-regulation of individuals, and I am interested in their application in the context of public health, society and politics.

For example, I work on understanding the principles guiding judgment formation residing in cognitive, semantic and individual aspects of perception/communication, and their interplay with the (social) environment in the area of food perception and eating. 

A particularly important focus of my current research is the study of the role of nature connectedness, individual environmental identities and identity processes in sustainable consumption. 

I use a variety of methodological approaches such as survey research, lab and field experiments, confirmatory as well as exploratory methods. 

I am also interested in methods and methodology, e.g., exploratory research, open ended questions. 

I have various further research interests, so I am working also on projects about pseudocontingencies, shared reality, and reactions to environmental policies.

The truth is a complex system that each of us are playing a part in it. Epistemologically, we cannot extract any useful information from this “Truth” without having a systematic view. This means that one needs to analyze the phenomenon as a whole through time to reveal any connection between its parts. My research interest is to see the marketing issues, especially the ones about the marketing strategy and policy-making, with system thinking in order to reach the most optimum solutions for the company/consumers in the long-run.