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Department of Marketing (DMK)

News
Academic excellence: thesis prizes winners 2019
Five PhD graduates from the Faculty of Business and Economics at the University of Lausanne were awarded prizes at the second edition of the Annual Doctoral Event on Thursday 21 November 2019. The Dean’s Office warmly congratulates the researchers concerned.
Les recherches de la Prof. Stéphanie Missonier et l’ouvrage du Prof. Jean-Claude...
Allez savoir! est le magazine de l'Université de Lausanne qui sort trois fois par année. Au sommaire de la dernière édition, découvrez une interview de la Prof. Stéphanie Missonier autour de ses recherches concernant les séances et leur efficacité. Y figure également le livre Chemin de l’in(ter)disciplinarité: Connaissance, corps, langage, écrit par un groupe informel de professeur·e·s de l’UNIL dont le Prof. Jean-Claude Usunier.
How can simply browsing on Facebook influence the consumer decision making process?
Insights from research at HEC Lausanne-UNIL – While we now all agree that social media play an important role in our purchasing decisions, do we really understand their true side effects, which are more subtle but equally powerful? The recent research carried out by Tobias Schlager, professor at HEC Lausanne-UNIL, and his co-author Christian Hildebrand (University of St. Gallen), sheds light on the Facebook's conventional effect on consumers’ subsequent choices.
New book by Prof. Jean-Claude Usunier
Jean-Claude Usunier, Professor Emeritus at HEC Lausanne, University of Lausanne and an expert in international marketing, has just published his book "Intercultural Business Negotiations" (Routledge).
La Prof. Francine Petersen dans le dernier magazine Allez Savoir!
Allez Savoir! est le magazine de l'Université de Lausanne qui sort trois fois par année. Au sommaire de ce mois-ci, découvrez une interview de la Prof. Francine Petersen autour de ses recherches concernant l'influence des émotions sur les achats.
Contact
Marketing Department
Anthropole, Office 3035
UNIL-Chamberonne
Ms. Say Cam Nguyen
Tél: +41 21 692 36 50
Fax: +41 21 692 3305
Anthropole - CH-1015 Lausanne
Switzerland
Tel. +41 21 692 36 50
Fax +41 21 692 33 05
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