A brand new research center dedicated to the future of management in the luxury sector...
In partnership with the new digital media publication Luxury Tribune, Professor Felicitas Morhart from the Department of Marketing at HEC Lausanne (UNIL), launched the Swiss Center for Luxury Research (SCLR), a research center that aims to develop thinking on the future of management in the luxury sector, in May. The launch of the new centre coincides with the publication of a new book, a “Research Handbook on Luxury Branding” by Professor Morhart and her co-authors.