Specialization areas

Marketing

Research Topics

Current research topics of the Marketing group include the following:

  • Consumer behaviour
  • Branding and brand management
  • Cross-cultural marketing
  • Trust among economic actors
  • Management of marketing operations
  • Relational marketing
  • Internet and online marketing
  • International marketing
  • Marketing of services
  • Marketing and innovation

Current Members of the Marketing Department

 

Important note:

Only Full Professors (Professeurs Ordinaires), Associate Professors (Professeurs Associés), Tenure-Track Assistant Professors (Professeurs en prétitularisation conditionnelle) and Senior Lecturers (Maître d'Enseignement et de Recherche Type 1) can supervise a doctoral thesis.

Strategy, Globalization and Society

Research topics

The SGS group is conducting research on the sources of firms’ long term competitive advantage and sustainable performance. In doing so, however, a founding belief of our group is that firms’ strategies in a globalizing world often have to take into account not only market dimensions and opportunities (competition, price, differentiation, innovation, diversification, M&As, etc.) but also nonmarket ones (ethics, environmental aspects, regulation, macroeconomic policies, politics, media influences, etc.).

Our scholars are therefore dedicated to an interdisciplinary approach building on research in economics, political science, sociology or philosophy.

Current members of the Strategy Department

 

Important note:

Only Full Professors (Professeurs Ordinaires), Associate Professors (Professeurs Associés), Tenure-Track Assistant Professors (Professeurs en prétitularisation conditionnelle) and Senior Lecturers (Maître d'Enseignement et de Recherche Type 1) can supervise a doctoral thesis.

Accounting

Research topics

Current research topics of the Accounting group include the following:

  • Agency theory
  • Information management with specific investments
  • Balance scorecard
  • Strategic control
  • Performance measurement
  • Accounting and transparency
  • The international harmonization of accounting standards and rules

Current members of the Accounting group

 

Important note:

Only Full Professors (Professeurs Ordinaires), Associate Professors (Professeurs Associés), Tenure-Track Assistant Professors (Professeurs en prétitularisation conditionnelle) and Senior Lecturers (Maître d'Enseignement et de Recherche Type 1) can supervise a doctoral thesis.

Organizational Behavior

Research topics

Current research topics of the Organizational Behavior group include the following:

  • Leadership
  • Cross-cultural management
  • Employee-customer linkages in service organizations
  • Workplace aggressions
  • Deviant behaviors
  • Discrimination and workplace diversity
  • Human Resources management
  • Experimental methods
  • Social cognition
  • Rational ignoring
  • Bounded rationality and models of cognition
  • Improving Bayesian reasoning
  • Ecological approaches and selection
  • Heuristics and biases
  • Negotiation
  • Behavioral economics of organizations
  • Reputation and labor contract enforcement
  • Intrinsic motivation
  • Fairness and wages

Current members of the Department of Organizational Behavior

 

Important note:

Only Full Professors (Professeurs Ordinaires), Associate Professors (Professeurs Associés), Tenure-Track Assistant Professors (Professeurs en prétitularisation conditionnelle) and Senior Lecturers (Maître d'Enseignement et de Recherche Type 1) can supervise a doctoral thesis.

Anthropole - CH-1015 Lausanne
Switzerland
Tel. +41 21 692 34 51
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